design process

In FSAD 1140 Fashion Computer-Aided Design, I collaborated with a team of four to create a sustainable streetwear brand, Elementum. The name blends “momentum” and “element,” embodying the harmony of movement and the environment. Each of us designed one look inspired by the four elements: water, air, fire, and earth.

My contributions to this project included shaping the brand concept and aesthetic direction, photoshopping a portion of the moodboard using Adobe Photoshop, and illustrating half of the fashion illustrations on Procreate. I also played a key role in selecting the sustainable materials for our brand and assisted in the technical development of the flats using Adobe Illustrator. This project honed my skills in creative collaboration, color selection, graphic design, and material selection.